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MS-95: Research Methodology for Management Decisions-July 13

MS-95: Research Methodology for Management Decisions-July 13

ASSIGNMENT

Course Code              :           MS - 95

Course Title               :           Research Methodology for Management Decisions  

Assignment Code      :           MS-95/SEM - II /2013

Coverage                    :           All Blocks

Note:  Attempt all the questions and submit this assignment on or before 31st October, 2013 to   the coordinator of your study centre.

 

  1. Discuss the significance and importance of the elements that make up the complete research problem
  2. How would you use a Likert scale to ascertain the image of a leading Computer Brand among some consumers?
  3. A group of 11 students selected at random secured the grade points: 1.5, 2.2, 0.9, 1.3, 2.0, 1.6, 1.8, 1.5, 2.0, 1.2 and 1.7 (out of 3). Use the sign test to test the hypothesis that intelligence is a random function (with a median of 1.8) at 5% level of significance.

4.      Write shot notes on

a.       Regression Analysis

b.      Discriminant Analysis

c.       Factor Analysis

 

5.Write a brief note on the important elements of communication dimensions namely Purpose, Audience, Media, Message, Time, Place and Cost.

 

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