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Marketing Management - 2- NMIMS Solved Assignment

Marketing Management - 2- NMIMS Solved Assignment

Q1: You plan to launch an online company “www.bookreaders.com” which will deal into selling of books and stationary products. The company currently has presence only in Mumbai and Delhi. Prepare in detail the marketing strategy that you will adopt to promote the online company.

 

Q2: Explain the pricing and distribution strategy that you will adopt for www.bookreaders.com

 

Q3: Explain in detail the segmentation, targeting and positioning for book readers. The segmentation should specifically cover geographic, demographic, Psychographic and Behavioral segmentation.

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