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Marketing Management-AU-Feb 14

Marketing Management-AU-Feb 14

2 Set Only

1. What is product life cycle? Choose a case in international marketing and discuss the same.

2. Discuss which brands of mobile do you feel successfully targeted the group "Generation Y". Which brands do not? What could they do better? 

3. "Marketing research is the key to the success of a company?" Discuss the above statement, keeping in view of an example of the recent past where application of market research helped in formulating the right marketing strategy.

4. Suggest suitable pricing strategy for:

(i) 100 cc Motorcycle

(ii) Laptop

(iii) Branded Shirts

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