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Marketing Research-NMIMS Solved Assignments-Sep16

Marketing Research-NMIMS Solved Assignments-Sep16

Marketing Research NMIMS Assignments

MBA Solved Assignments

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1. You want to understand why imports of a product are rising and want to use expert opinion. Explain how you may use multi-round Delphi method. Explain the meaning of Focus groups. (10 marks)

2. You want to do sampling of consumers of cake in Chennai. What could be your sampling plan? (10 marks)

3. You want to know whether the demand of a particular cold drink is dependent on age and/or location of shop.

(a) What questions will you ask to capture the demand? (5 marks)

(b) What questions will you ask to understand the determinants of demand in the case? (5 marks)

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