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Strategic Management-1-2015

Strategic Management-1-2015

1. After working in a corporate for fifteen years Mr. Mahesh plans to start his own retail business of footwear. Mahesh has a plan of starting at least fifteen retail stores in the first year and he has already arranged for the required capital. He plans to start fifteen stores as per the list:


No of Stores












He hires you as Business Development Manager (BDM) in his organisation to perform the following activity.


a) You are asked to frame the Vision, Mission, Goals and Objectives for the business that Mr. Mahesh has started.

b) You have to decide the fifteen specific locations (Example: Borivali in Mumbai) in the above mentioned city for the number of stores mentioned therein. Briefly state the reason for the decision on each location.

c) Study the external business environment for footwear business in India.

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